Avalon Forever Beauty

Avalon Forever Beauty is a premium aesthetics studio based in Richmond, London, owned by Renata Bal. Operating from a luxury private space, Renata specialises in advanced treatments designed to enhance natural beauty, including nano brows, lip blush, and cosmetic laser tattoo removal.

Services provided:

-Google Search Ads

The Challenge

Renata had already launched her Google Ads campaigns but lacked the clarity and strategy needed to optimise performance effectively. She recognised there was untapped potential within the account and wanted expert guidance to improve lead quality and reduce wasted spend.

The Approach

After taking over management of the account, I focused on refining and strengthening the core foundations to drive more efficient, high-quality lead generation.

Key areas of optimisation included:

-Enhancing ad copy to improve relevance and conversion rates

-Testing and refining keyword match types to balance reach and intent

-Building a comprehensive negative keyword strategy to reduce wasted spend

-Upgrading conversion tracking and implementing enhanced conversions

-Testing bid strategies to improve efficiency and scalability

-Providing website recommendations to support conversion

The Results

Since working together:

Leads have increased by approximately 25%
Cost per lead has reduced by around 30%

This has resulted in a more efficient, predictable lead generation system – supporting consistent business growth while maximising return on ad spend.

Chantal is very professional, she listens and understands what needs to be done, she always tries to optimise best searches for your budget or coming up with new ideas. Also you will get a monthly report so you will know how everything went, where you need to change or implement new. 100% recommended! Thank you.

Renata Bal @ Avalon Forever Beauty