Decadorn

Founded by Helen Clement, Decadorn is a British jewellery brand inspired by the natural world, specialising in semi-precious stone pieces that carry personal meaning. Each piece is thoughtfully hand-finished by a small, dedicated team in Bath.

Services provided:

-Google Search Ads

-Google Shopping Ads

The Challenge

When Helen approached me in May 2021, she had no prior experience with Google Ads. Her goal was to increase visibility across Google Search and Shopping, drive high-quality traffic to her Shopify store, and ultimately grow revenue in a competitive ecommerce space.

The Approach

I developed and launched a tailored Google Ads strategy across Search and Shopping, ensuring strong foundations from day one. This included:

-Structuring campaigns around high-intent, revenue-driving keywords

-Optimising the product feed for improved Shopping visibility

-Implementing robust conversion tracking for accurate performance measurement

-Leveraging scripts and data analysis to continuously refine and scale performance

The Results

Through a combination of strategic targeting, ongoing optimisation, and data-led decision making, we achieved a 6x return on ad spend (ROAS) across campaigns – delivering consistent, profitable growth while increasing brand visibility in a highly competitive market.

We have worked directly with Chantal for over 3 years and been impressed with her level of knowledge, experience and support with everything Google related. She’s professional, accurate and above all an expert in her field. We lean on Chantal to advise us to make the best decisions, which we’ve been repeatedly impressed with the results. We’re looking forward to driving our business forwards with the ongoing support of Chantal.

Helen, Director @ Decadorn

I am Marketing Manager at Decadorn Jewellery and work with Chantal to managed our Google Advertising for us. She’s an excellent advertiser, generating positive ROI for our brand, with clear communication, reporting and recommendations. I highly recommend her services to other brands.

Carly Stringer, former Marketing Manager @ Decadorn