Fletcher and Mils

A hand crafted furniture maker based in Walberton, West Sussex

Owned by Justin, Sally, Fletcher and Amelia, Fletcher & Mils is a family run business offering beautiful quality handmade and bespoke country chic furniture. Justin wanted to scale the business, aiming to quadruple the monthly revenue.

Services provided:

Google Search Ads
Google Shopping Ads

More detail

Running the campaign himself, Justin struggled to keep up with the ever changing landscape and found his Google Shopping campaign delivering a negative ROAS and the business was suffering. Justin approached me to review the performance and make recommendations which included:

-migrate and test new campaign types and creatives

-set up robust tracking and enhanced conversions

-improve the landing pages and user experience

-utilise a supplemental shopping feed to allow for better optimisation

-utilise scripts for advanced data analysis

3 months in the campaign is now delivering a 9 X ROAS and Justin is booked up for several weeks ahead and well on his way to achieving his revenue goals 🚀. Next we are planning to scale the Google account and throw some META ads in for good measure.

I set up Facebook and Google Ads accounts for Fletcher and Mils around 10 years ago when I started the business and the results were good allowing us to grow over the first few years of trading. However, I became too busy running the day to day business to keep on top of the ever changing Google marketing platforms. My sales were falling and I needed help to get us up to date. I looked at agencies but the cost seemed disproportionate for our small business. Then I found Chantal and I’m so glad I did. Within a week she had given me a list of amendments to make to my website and got the ball rolling in optimising my Google Ads account. Within a month of pushing the button I noticed an uplift in sales. Within two months we were at a 9 ROAS. It’s really been great for the business and now I’m looking at ways to scale in 2025. I can’t recommend Chantal enough!

Justin Espezel @ Fletcher and Mils