The Bottle & Jar Company
What is PPC advertising, what exactly do you do?
I help small and medium-sized businesses grow through strategic paid advertising on Google Ads and Meta Ads (Facebook & Instagram). I take care of everything from setup and strategy to ongoing optimisation, CRO and reporting – so you can focus on running your business.
Why advertise with PPC?
PPC (Pay-Per-Click) advertising puts your business in front of the right people at the right time – whether they’re actively searching on Google or scrolling through social media. It’s fast, measurable, and highly targeted, so you only pay for results.
Unlike organic marketing, PPC delivers immediate visibility and allows you to control your budget, audience, and messaging with precision. When done right, it’s one of the most cost-effective ways to drive leads, sales, and growth for your business.
Do I need a big budget to get started?
Not at all. I work with businesses of all sizes and can tailor your ad strategy to suit your budget. What matters most is using your budget efficiently to drive the right kind of traffic and conversions.
Which platform is better - Google or Meta?
It depends on your business goals, audience, and offer. Google Ads are great for intent-based searches (people actively looking), while Meta Ads are powerful for visual storytelling, brand awareness, and targeting cold or lookalike audiences. I can help you choose the right mix.
I’ve tried ads before and they didn’t work - how will this be different?
Many campaigns underperform due to poor targeting, lack of strategy, or weak messaging. I use a data-driven approach, AI-powered tools, and deep conversion strategy to continually test, refine, and optimise your campaigns for better performance and ROI.
Do you offer one-off audits or strategy sessions?
Yes! If you’re already running ads but want a second opinion or fresh ideas, I offer one-off ad account audits and conversion strategy reviews. These are ideal if you’re already getting results but want to improve or scale further.
How do you measure success?
Success depends on your goals – whether that’s more leads, sales, bookings, or app downloads. I’ll work with you to define KPIs upfront, and then track performance using tools like Google Analytics, Meta Pixel, and platform-specific data to make sure your campaigns deliver.
Will I be tied into a long contract?
I ask for an initial 3-month commitment, then it moves to a rolling monthly agreement with just 30 days’ notice. The first few months are crucial for testing, learning, and optimising – and that time allows me to generate meaningful results for your business.
How often will I hear from you?
Communication is key. I send monthly performance reports and use email and WhatsApp to keep you updated. You’ll always know what’s happening with your campaigns and what the results mean for your business.
Can you guarantee results?
I don’t guarantee specific results – and I’d be cautious of anyone who does. Every business, audience, and market is different, and success depends on a variety of factors.
What I do guarantee is a strategic, data-driven approach, ongoing optimisation, full transparency, and a commitment to getting the best possible results for your budget. My goal is always to maximise your ROI and help your business grow sustainably.
How soon can we get started?
After an initial discovery call to make sure we’re a good fit, I’ll send over an onboarding questionnaire and begin strategy work. Depending on your needs, we can usually get campaigns live within 1-2 weeks.
