"We rise by helping others grow"

The Challenge

Darren was referred to me by his SEO agency to support their long-term strategy with Google Ads – providing immediate visibility in search results while organic rankings continued to build.

The goal was clear: generate a consistent flow of high-quality local enquiries and keep the business fully booked.

The Approach

We began by focusing on conversion – ensuring that any paid traffic would turn into enquiries.

I worked closely with the website designer to implement key CRO improvements, optimising the site to better convert visitors into leads.

Alongside this, I built a highly targeted and localised Google Search campaign designed to capture high-intent searches for roofing services in the Portsmouth area.

Key actions included:

-Developing tightly targeted keyword lists focused on new roofs and repairs

-Writing compelling, conversion-focused ad copy

-Implementing full conversion tracking across calls, forms, and emails

-Structuring campaigns to prioritise high-intent, local searches

The Results

• 200+ leads generated
• Average cost per lead: just over £20

The campaigns are now delivering a steady stream of high-quality enquiries, keeping Darren booked up weeks – and often months – in advance.

The Outcome

By combining strong conversion foundations with highly targeted search campaigns, we created a reliable lead generation system that supports both immediate demand and long-term growth alongside SEO.