The Bottle & Jar Company
JJC Ltd
JJC Ltd is an established landscaping and garden design company, specialising in high-end outdoor transformations for homeowners.
With plans to grow the business further, the focus was on attracting the right type of enquiries — premium, high-value projects rather than smaller, lower-margin jobs.
Services Provided
- Google Search Ads
- Conversion Rate Optimisation (CRO)
- Conversion Tracking Setup
The Challenge
Jamie approached me looking to generate more consistent enquiries, but with a clear priority: quality over quantity.
The goal was to attract homeowners searching for bespoke garden design and landscaping projects — not smaller, one-off jobs — while ensuring marketing spend delivered a strong return.
The Approach
We began by strengthening the foundations to ensure traffic would convert effectively.
Key actions included:
-Implementing CRO improvements to increase enquiry rates
-Setting up robust conversion tracking to capture calls and form submissions
-Building a highly targeted local Google Search campaign focused on high-intent, high-value keywords
-Refining keyword targeting to filter out low-value and irrelevant searches
-Developing ad copy designed to appeal to premium, design-led projects
The Results
- 40+ high-quality leads generated within 4 months
More importantly, the leads generated are aligned with the type of work Jamie wants to take on — supporting both profitability and long-term business growth.
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